Strategy

I subscribe to a very expensive data service. This is the type of service the national chains use to determine where they are going to build. I use it for small business. I also use it completely backwards. Take a store like Starbucks. They know their USP: Their Unique Selling proposition. They understand that they […]

Have you ever noticed how many people hate “Wal-Mart” people? I’m not one of them, but the fact that there is a popular website and a best selling book dedicated to the people who are consider “Classic” Wal-Mart customers is pretty telling about the store. These are people who are willing to subject themselves to